The National Post reports:
Rogers Publishing Ltd. has fired the publisher of Marketing Magazine, just a few days after the trade publication ran a sexually suggestive ad touting its annual industry awards show.
A day later they report:
Paul Lavoie, the chairman of the 2002 Marketing Awards, has resigned in protest over the firing Monday of Cameron Gardner, publisher of Marketing Magazine.
Apparently Mr. Rogers is disturbed at the thought of a bit of cunnilingus. According to the first article, they axed Gardner because they found the ad “offensive and an embarrassment to Rogers Publishing and Marketing Magazine“, which is not the same as saying “some people may find it offensive.” The former means you have a stick up your ass and are no fun at all. The latter means you have someone else’s stick up your ass and and are beholden to the money they pay you to keep it there, which in some small way is slightly less stupid.
Here, for your viewing pleasure, is the ad. Forgive the low resolution, as I captured this with my digital camera after laying the magazine on the floor. In the balloon over the woman’s head she’s saying “MERIT”, which is even worse than “bronze”. Underneath the ad it says “Really tough judging. The 2002 Marketing Awards.”
OK, maybe I’ve spent too much time with my face in someone else’s crotch, but I don’t find this offensive. Borderline misandric, but hey, it’s funny as heck. And yes, I can see why a few of those stiff and starchy old fogeys who inhabit the rarified ivory towers of marketing might feel their butt-holes pucker at the thought of such salacious debauchery. After all, no one has ever used sex in advertising before!
Of course the very tasteful National Post declined to supply a supporting illustration (hence my fuzzy reproduction), but Our Man in Toronto (Sinclair Stewart) described it thusly: “It features a man under the sheets of a bed apparently engaged in a sex act with a woman who can be seen above the covers, her arms crossed and eyes upturned in boredom“. Which begs the obvious question…
how do you know it’s a man under the covers?
Note: Here are links to the stories: (fired, quit), but they might not work because the National Post’s ASP system is so lame. If the links don’t work, go to http://www.nationalpost.com and enter “Marketing Magazine” (with quotes) into their “60 day search” thingy and you’ll find them… at least up until December 25, 2001. Don’t go through the ghastly “canada.com” portal or it will take you an hour to find the 60-day Search field.