Archive for the 'Advertising' Category

Dec 05 2010

Taglines from Hell

Because I am a masochist at heart, I sometimes spend my lunch break eating at my desk and reading discussion threads on Linked In. In a recent thread, some poor sap was asking for help coming up with a promotional tagline that connected the idea of volunteering with the concept of “winners” or “winning.” Having [...]

7 comments so far

Jun 04 2009

Sxy Jns, Google, and Me

Quick, what’s the connection between my trip to Italy in 2006, the promotion for “Sxy Jns” currently on in Mexico City, and my mixed feelings for Google? The answer begins with this blog post. Let me explain. A few years ago I tried running Google ads on the Blork Blog. After about a year I [...]

4 comments so far

Jan 18 2008

Now That’s Marketing!

Categorized under Advertising

I received these two pieces of mail yesterday: a complimentary issue of MacLean’s magazine along with a pitch to subscribe; and a pitch from Maisonneuve magazine, a way cooler rag that promises it is “definitely not MacLean’s.” I don’t know if the people at Maisonneuve were aware of the MacLean’s campaign, or if this was [...]

10 comments so far

Jan 04 2008

Another Facebook Scam: “Secret Crush”

This one with malicious “adware.” One of the things about Facebook that has most concerned me is the proliferation of “apps” or “widgets,” those sometimes fun, sometimes annoying add-ons like “Scrabblicious,” “Six degrees,” and “Superlatives.” Specifically, it bothers me that these apps ask you to hand over your entire profile and all its goodies in [...]

16 comments so far

Dec 06 2007

How To Turn Off Beacon in Facebook

As you probably already know, Facebook recently introduced Beacon, its latest privacy invasion and marketing crapola feature designed to look like a fun “sharing” thing when in fact it is just another monster in the Mark Zuckerberg “monetize everything” world of Facebook. Here are a few reasons why Beacon sucks and should be banished from [...]

31 comments so far

Oct 24 2007

On Blogs, Blogola, and Media

Yesterday, Patrick at i.never.nu posted a passionate and erudite denunciation of the current trend towards the mainstreaming of blogs. He points out that until recently, many (most?) bloggers were happy to be apart from the mainstream; we revelled in our independence from the need to generate revenue streams and to follow marketing plans. It was [...]

7 comments so far

Aug 02 2007

Worst commercial Web sites ever?

Categorized under Advertising,Web/Tech

OK, maybe not ever, but I happened upon these two ghastly sites today and they’re both terrible but for very different reasons. First there’s the Web site for Gasser’s camera shop in San Francisco. Forget about the lack of any sort of search tool or navigation scheme. Forget the broken links all over the place. [...]

16 comments so far