Browsing through some Airbnb listings for L.A. and I saw this in the photos for a nice looking place in the west end:
A little welcome gift for renters. Except anyone familiar with California will immediately recognize that wine as Charles Shaw, also known as “Two Buck Chuck” because it literally costs two bucks at Trader Joe’s.1|2
Oh, and a bag of Lay’s potato chips. Single serving.
You don’t need a PhD in semiotics3 to get the meaning here: “We’re friendly, we’re happy to rent our space to you, but we’re as cheap as fu*k.” I wonder if they even bother to launder the linens.4
1Sadly, in 2013 I saw that Two Buck Chuck had gone up to $2.50.
2Although only $2.50, it is surprisingly drinkable for the price. I’d rate it about equal to any random $11 wine from the SAQ, or a top-ender from a depanneur. In other words, it won’t make you gag, and if you open it as your third bottle of the night nobody will notice.
3If I ever become a billionaire I will donate money to whatever university will create a chair in “full-otics.” I fully blame government underfunding for the proliferation of semiotics classes and the dearth of 100% otics.
4BTW, today is the ninth anniversary of the death of David Foster Wallace.