Jan 18 2008
I received these two pieces of mail yesterday: a complimentary issue of MacLean’s magazine along with a pitch to subscribe; and a pitch from Maisonneuve magazine, a way cooler rag that promises it is “definitely not MacLean’s.”
I don’t know if the people at Maisonneuve were aware of the MacLean’s campaign, or if this was just a coincidence. I hope they were aware, because if so this is a pretty cool marketing trick.
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