Now That’s Marketing!

I received these two pieces of mail yesterday: a complimentary issue of MacLean’s magazine along with a pitch to subscribe; and a pitch from Maisonneuve magazine, a way cooler rag that promises it is “definitely not MacLean’s.”

McLeans and Maisonneuve magazines

I don’t know if the people at Maisonneuve were aware of the MacLean’s campaign, or if this was just a coincidence. I hope they were aware, because if so this is a pretty cool marketing trick.